Every Toolkit

UTM Link Builder

Create UTM tracking URLs for marketing campaigns and analytics

Website URL

Enter your destination URL

The full website URL (including https://)

Campaign Parameters

Required fields for tracking

Identify the advertiser, site, publication, etc.

Advertising or marketing medium

Product, promo code, or slogan

Optional Parameters

Additional tracking details

Identify paid search keywords

Differentiate similar content or links

Generated UTM URL

Your tracking link is ready

https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale

UTM Parameters Breakdown

utm_source:google
utm_medium:cpc
utm_campaign:spring_sale

Quick Examples

Load pre-filled templates

Common Values

Source:
google, facebook, twitter, newsletter, linkedin
Medium:
cpc, email, social, display, referral, organic
Campaign:
spring_sale, product_launch, black_friday

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About UTM Link Builder

Track Your Marketing Campaigns

UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns in Google Analytics and other analytics platforms. This tool helps you create properly formatted UTM links quickly and easily.

Features

  • Generate UTM tracking URLs instantly
  • Support for all 5 UTM parameters
  • Real-time URL preview
  • One-click copy to clipboard
  • Pre-filled templates for common campaigns
  • Parameter breakdown display
  • Common values reference
  • URL validation

UTM Parameters Explained

utm_source (Required):
Identifies which site sent the traffic (e.g., google, newsletter, facebook). Use this to identify the platform or publisher.
utm_medium (Required):
Identifies what type of link was used (e.g., cpc, email, social). Use this to identify the marketing medium.
utm_campaign (Required):
Identifies a specific product promotion or strategic campaign (e.g., spring_sale, product_launch).
utm_term (Optional):
Identifies paid search keywords. Use this for paid search campaigns to track which keywords are performing best.
utm_content (Optional):
Used to differentiate similar content or links within the same ad. Useful for A/B testing and content-targeted ads.

Best Practices

  • Use lowercase for consistency
  • Use underscores instead of spaces (e.g., spring_sale)
  • Be consistent with naming conventions across campaigns
  • Keep names short but descriptive
  • Document your UTM naming strategy
  • Use utm_content for A/B testing different creatives
  • Always include source, medium, and campaign
  • Test your URLs before launching campaigns

Common Use Cases

  • Email marketing campaigns
  • Social media posts and ads
  • Paid search campaigns (Google Ads, Bing Ads)
  • Display advertising
  • Affiliate marketing links
  • QR codes for offline campaigns
  • Influencer partnerships
  • Press releases and PR campaigns

Important Notes

  • UTM parameters are case-sensitive in some analytics tools
  • Don't use UTM parameters for internal links
  • UTM parameters are visible to users in the URL
  • Keep your UTM strategy documented for team consistency
  • Use URL shorteners if UTM URLs are too long
  • Track your UTM links in a spreadsheet for reference